Inexpensive Ways to Start Your Own 

Successful Home-Based

E-Commerce Business:

How to Set Up Your Business, Select 

Products & Start Selling Online

for Well Under $2,000

By: Incorporated



If you ever dream about starting your own online business... this book will show you how. It covers all the basics including where to get ideas and how to check them out. It also shows you how to plan your business

How much money will you need? How to get financing

This book then shows you how to advertise and sell your products or services on the Web. Learn the basics of online selling and some of the challenges facing online merchants. Find out how to use the Web for your market research and how to prepare your Web marketing plan.

Learn about the importance of selecting a suitable domain name and what's involved with Web hosting. Take a look at Web authoring software and then find out how to make your site user-friendly.

Find out about search engines and how to improve your ranking with them in the chapter on search engine optimization. Take a look at the effectiveness of banner ads, pop-up ads, Web rings and the importance of links to other sites.

Learn how to keep the name of your business in front of your customers with permission-based e-mail and e-newsletters. Find out the significance of viral marketing and the importance of referrals and affiliate programs.

Take a tour of inexpensive software which you can use to establish your own e-commerce Web site. Most of these are easy-to-use solutions that don’t require any programming knowledge and can get you up and running in no time. Take a look at the challenges of integrating your back office and accounting systems with your e-commerce software.

A full chapter is devoted to hints on how to fine-tune your Web site and make it e-commerce friendly.

Look at ways to use traditional marketing to drive traffic to your site. Then, take a look into the future and new marketing strategies using Internet telephony, streaming audio and video.



Chapter 1 - Congratulations on Wanting to Start Your Own Business at Home!

Chapter 2 - Where to Get Great Ideas for a Home-Based Business

Chapter 3 - How to Research Ideas for Your Home-Based Business

Chapter 4 - Traditional Sources of Marketing Information

Chapter 5 - Sources of Statistical Marketing Information

Chapter 6 - Using the Web for Market Research and Product Pricing

Chapter 7 - Planning for Web Marketing

Chapter 8 - Your Home-Based Business Plan

Chapter 9 - Financial Projections for Your Home-Based Business

Chapter 10 - Global Reach–Sell to the World!

Chapter 11 - The Communications "Pipe" from the Viewpoint of Selling on the Web

Chapter 12 - What do We Mean by Web Marketing & E-Commerce?

Chapter 13 - How Much Business is Being Done Over the Web?

Chapter 14 - Electronic Data Interchange (EDI)

Chapter 15 - Retail E-Commerce or E-Tailing

Chapter 16 - The Importance of a Good Domain Name

Chapter 17 - Web Authoring Software

Chapter 18 - To Host or Not to Host?

Chapter 19 - Cybermalls

Chapter 20 - Issues Relating to E-Tailing

Chapter 21 - Examples of E-Commerce Software

Chapter 22 - Integration with the Back Office

Chapter 23 - Fine Tuning Your Site for E-Commerce

Chapter 24 - Make Your Web Site User-Friendly

Chapter 25 - Search Engine Optimization (SEO)

Chapter 26 - Banner Ads, Pop-Up Ads, Web Rings & Links to Other Sites

Chapter 27 - E-Mail and E-Newsletters

Chapter 28 - Viral Marketing & Affiliate Programs

Chapter 29 - Offline Advertising & Promotion

Chapter 30 - What's it Going to Cost?

Chapter 31 - Do You Have Enough Money to Start Your Own Home-Based Business?

Chapter 32 - Seeking Outside Investors

Chapter 33 - Borrowing Money to Finance Your Home-Based Business

Chapter 34 - The Future For Taxation on E-Commerce Transactions

Chapter 35 - The Future for Online Selling and E-Commerce




Inexpensive Ways to Start Your Own Successful Home-Based e-Commerce Business  by: Incorporated 328 pages, ISBN 978-1-55270-203-1 softcover; published in 2005; $39.95  


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