Business Planning for Beginners

Where to Find Money

Grow Your Dream

By: Incorporated






This book is written for you; whether you already operate your own small business or intend to start one. It covers the complete planning process.

First, you will need to consider some of the factors involved in preparing your operational plan. Then learn some of the elements that go into preparing your marketing plan and how to go about writing an effective advertising plan.

The Internet plays such an important role in modern business that you are advised to examine its effects on your business and some of the challenges you may face with your existing customer base if you use disintermediation to cut out wholesalers or distributors and sell direct to your end-users.

Employee wages can be a significant business expense; especially if you intend to operate in the service sector. Take a look at some of the alternatives such as sub-contracting, automation or computerization to minimize your staffing requirements. You are cautioned to pay attention to some of the legal issues regarding third-party liabilities, honesty bonds, intellectual property and non-competition agreements. Find out how to motivate your workers through Employee Share Ownership Plans and performance bonuses.

Set your strategic objectives and avoid the error of setting too many goals. Then, calculate how much money you will need to achieve your objectives.

Learn how to bring everything together to create your business plan. Take a look at how you would prepare your plan differently if you operate in the manufacturing sector or the service sector, the retail or construction business.

Take a look at software you can use to prepare your plan and some of the factors you should consider before printing your plan. Then, learn how to use your plan as a financing document and how to make effective presentations to potential investors or lenders. Finally, consider your plan as a dynamic document that can be modified as circumstances change.



Introduction - Why You Need a Plan

Chapter 1 - Your Operational Plan

Chapter 2 - Your Marketing Plan

Chapter 3 - Your Advertising Plan

Chapter 4 - Your Internet Plan

Chapter 5 - Your Human Resource Plan

Chapter 6 - Your Strategic Plan

Chapter 7 - Determine Your Financial Requirements

Chapter 8 - Bring it all Together as Your Business Plan

Chapter 9 - Software to Help You Prepare Your Plan

Chapter 10 - Printing Your Plan

Chapter 11 - Use Your Plan as a Financing Document

Chapter 12 - Presenting Your Plan

Chapter 13 - Monitor Your Progress & Treat Your Plan as a Dynamic Document




Business Planning for Beginners: Where to Find Money to Grow Your Dream by: Incorporated:  softcover; 150 pages; ISBN: 978-1-55270-356-4; published in 2009;  $24.95.    


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